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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Thumbnail showing a smiling man in a light blue shirt with white arrow pointing from a sailboat icon on the left to a blue t-shirt icon on the right, illustrating the progression from sleeping in boats to building a $300k studio business.
Deep Dive

Sleeping in Boats Led to This $300k Studio

How Kylen Blom turned a college pitch competition into sleeping in boats around the Great Lakes and eventually building a $300k creative studio in Holland, MI.
June 3, 2025
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Thumbnail showing a woman with red hair in a green top sitting in front of a bookshelf. White arrow points from NASA logo on the left to '$1 million' text on the right, illustrating the transformation from NASA writer to million-dollar founder.
Deep Dive

NASA Writer to $1M Founder

From NASA writer to $1M web agency founder through mindset shifts and putting service before sales.
May 20, 2025
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Marko Saric, the co-founder of Plausible Analytics, smiling in front of the Plausible dashboard with the word 'GOOGLE' crossed out - embodying their core positioning as the anti-Google Analytics alternative
Deep Dive

They Made $1 Million+ Going Against Google

Two bootstrapped founders proved that sometimes the best way to compete with a tech giant is to be everything they're not - simple, privacy-focused, and not free.
May 6, 2025
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Sam Vander Wielen smiling in a white blazer with '$8 MILLION' text overlay, sitting in a bright room with plants in the background
Deep Dive

The Email Strategy Behind Her Template Business

Sam Vander Wielen turned a surprising conference moment into an $8M legal template business when entrepreneurs sought her legal advice instead of her health coaching.
April 15, 2025
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An ice cream shop sign for "Elena's" with the text "EST 2022" and "ON ORANGE" visible. Someone is holding what appears to be an ice cream cone in the foreground. Large yellow "$250,000" text overlay with an arrow pointing to the sign and text saying "Data did this".
Deep Dive

Data built a $250k Ice Cream Shop

How a data scientist built a $250k ice cream shop before serving a single scoop.
April 1, 2025
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Jesse Lakes, co-founder of Geniuslink, pointing at business analytics on a laptop screen with a caption stating 'But still making $2 million/year
Deep Dive

Four Crashes Couldn't Kill This Business

How Geniuslink solved geofragmentation, survived four "revenue-cut-in-half-overnight" catastrophes, and emerged as the leading smart link platform for creators.
February 27, 2025
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Next
Deep Dive

Sleeping in Boats Led to This $300k Studio

How Kylen Blom turned a college pitch competition into sleeping in boats around the Great Lakes and eventually building a $300k creative studio in Holland, MI.
June 3, 2025
Read More
Deep Dive

NASA Writer to $1M Founder

From NASA writer to $1M web agency founder through mindset shifts and putting service before sales.
May 20, 2025
Read More
Deep Dive

They Made $1 Million+ Going Against Google

Two bootstrapped founders proved that sometimes the best way to compete with a tech giant is to be everything they're not - simple, privacy-focused, and not free.
May 6, 2025
Read More
Deep Dive

The Email Strategy Behind Her Template Business

Sam Vander Wielen turned a surprising conference moment into an $8M legal template business when entrepreneurs sought her legal advice instead of her health coaching.
April 15, 2025
Read More
Deep Dive

Data built a $250k Ice Cream Shop

How a data scientist built a $250k ice cream shop before serving a single scoop.
April 1, 2025
Read More
Deep Dive

Four Crashes Couldn't Kill This Business

How Geniuslink solved geofragmentation, survived four "revenue-cut-in-half-overnight" catastrophes, and emerged as the leading smart link platform for creators.
February 27, 2025
Read More
Next
Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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