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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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YouTube thumbnail featuring Jessica Lackey smiling in a black leather jacket on the right side, with a white text bubble on the left displaying her profile photo, verified name, and the quote "I ignored McKinsey & Nike" against a green background with compass and coin illustrations.
Deep Dive

She ditched her elite networks to build a $250k biz

Why the local business community mattered more than her corporate rolodex
October 16, 2025
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Thumbnail showing Alex Hollis, founder of NurseHub, sitting in a modern classroom or meeting room setting. He's wearing a black NurseHub t-shirt and smiling at the camera. A white speech bubble contains his profile photo and the quote 'You should grow slowly' in large black text. The background shows a professional educational environment with desks, chairs, and what appears to be anatomical charts or educational materials on the walls, reinforcing the healthcare education theme of his business.
Deep Dive

One bootstrapped biz is solving the nursing crisis

From $40K credit card debt to $4M annual revenue: How one teacher built a bootstrapped business that's solving America's nursing crisis one student at a time.
September 30, 2025
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Two people sitting at a white table during a podcast recording in a brick-walled studio. On the left, a woman in a light blue cardigan holds a green water bottle, and on the right, a man in a green sweatshirt gestures while speaking. Professional microphones and recording equipment are set up on the table between them.
Deep Dive

How a $5,000 Lean Startup Experiment Became Michigan’s Innovation Hub

Launched above a Detroit bail bonds office with borrowed money and Ikea furniture, Bamboo has grown into a community that’s reshaping Michigan’s startup ecosystem.
September 16, 2025
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Carl Erickson smiling in a purple button-down shirt standing outdoors in front of a brick building. Text overlay reads "Carl Erickson" with "Didn't even think about returning" in a white speech bubble.
Deep Dive

From Classroom to $25M Software Agency

What happens when a professor trades lesson plans for business plans?
August 19, 2025
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Liz Hilton, founder of KnitIt, holding her baby in her manufacturing facility in Holland, Michigan, with the NASA logo visible in the background, representing her journey from NASA writer to $3.5M baby product entrepreneur.
Deep Dive

A Baby's Sleep Problem Led to a $3.5M Business

Liz Hilton couldn't sell her baby sleep product through retail or Amazon - until one TikTok video changed everything.
August 7, 2025
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Bryce Kaiser smiling in a business suit with a quote bubble saying "This ONE channel made everything else obsolete" for a YouTube video about HoomHouse's growth strategy
Deep Dive

Why This Founder Said NO to Easy VC Money

When everyone was raising "free money" during the 2020 COVID boom, this founder did the opposite
July 24, 2025
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Deep Dive

She Got Paid for Her MBA Instead

Instead of paying for an MBA, Layla Pomper treated her business as her education and got paid $250,000 to learn while building ProcessDriven from an overqualified virtual assistant into a YouTube-powered operations consulting company.
July 1, 2025
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Deep Dive

Sleeping in Boats Led to This $300k Studio

How Kylen Blom turned a college pitch competition into sleeping in boats around the Great Lakes and eventually building a $300k creative studio in Holland, MI.
June 3, 2025
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Deep Dive

NASA Writer to $1M Founder

From NASA writer to $1M web agency founder through mindset shifts and putting service before sales.
May 20, 2025
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Deep Dive

They Made $1 Million+ Going Against Google

Two bootstrapped founders proved that sometimes the best way to compete with a tech giant is to be everything they're not - simple, privacy-focused, and not free.
May 6, 2025
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Deep Dive

The Email Strategy Behind Her Template Business

Sam Vander Wielen turned a surprising conference moment into an $8M legal template business when entrepreneurs sought her legal advice instead of her health coaching.
April 15, 2025
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Deep Dive

Data built a $250k Ice Cream Shop

How a data scientist built a $250k ice cream shop before serving a single scoop.
April 1, 2025
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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