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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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YouTube thumbnail featuring Jessica Lackey smiling in a black leather jacket on the right side, with a white text bubble on the left displaying her profile photo, verified name, and the quote "I ignored McKinsey & Nike" against a green background with compass and coin illustrations.
Deep Dive

She ditched her elite networks to build a $250k biz

Why the local business community mattered more than her corporate rolodex
October 16, 2025
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Thumbnail showing Alex Hollis, founder of NurseHub, sitting in a modern classroom or meeting room setting. He's wearing a black NurseHub t-shirt and smiling at the camera. A white speech bubble contains his profile photo and the quote 'You should grow slowly' in large black text. The background shows a professional educational environment with desks, chairs, and what appears to be anatomical charts or educational materials on the walls, reinforcing the healthcare education theme of his business.
Deep Dive

One bootstrapped biz is solving the nursing crisis

From $40K credit card debt to $4M annual revenue: How one teacher built a bootstrapped business that's solving America's nursing crisis one student at a time.
September 30, 2025
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Two people sitting at a white table during a podcast recording in a brick-walled studio. On the left, a woman in a light blue cardigan holds a green water bottle, and on the right, a man in a green sweatshirt gestures while speaking. Professional microphones and recording equipment are set up on the table between them.
Deep Dive

How a $5,000 Lean Startup Experiment Became Michigan’s Innovation Hub

Launched above a Detroit bail bonds office with borrowed money and Ikea furniture, Bamboo has grown into a community that’s reshaping Michigan’s startup ecosystem.
September 16, 2025
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Carl Erickson smiling in a purple button-down shirt standing outdoors in front of a brick building. Text overlay reads "Carl Erickson" with "Didn't even think about returning" in a white speech bubble.
Deep Dive

From Classroom to $25M Software Agency

What happens when a professor trades lesson plans for business plans?
August 19, 2025
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Liz Hilton, founder of KnitIt, holding her baby in her manufacturing facility in Holland, Michigan, with the NASA logo visible in the background, representing her journey from NASA writer to $3.5M baby product entrepreneur.
Deep Dive

A Baby's Sleep Problem Led to a $3.5M Business

Liz Hilton couldn't sell her baby sleep product through retail or Amazon - until one TikTok video changed everything.
August 7, 2025
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Bryce Kaiser smiling in a business suit with a quote bubble saying "This ONE channel made everything else obsolete" for a YouTube video about HoomHouse's growth strategy
Deep Dive

Why This Founder Said NO to Easy VC Money

When everyone was raising "free money" during the 2020 COVID boom, this founder did the opposite
July 24, 2025
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Deep Dive

Build an Impact-Driven Career Path

Preeti is the founder of The Great Nepali Diaspora, a community that connects immigrants from Nepal in a professional manner. As Preeti puts it, immigrant communities can have very strong social ties, but not always strong professional ties. With The Great Nepali Diapsora community, Preeti has been able to connect Nepali talent by having over 2,000 members, 47 chapters, and over 75 events.
February 27, 2024
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Deep Dive

How do you measure the impact of innovation?

Every innovation has different timelines. It might be an innovation that has immediate impact. It also might be an innovation that takes generations to truly see the full impact.
February 20, 2024
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Deep Dive

Building a Business with Linkedin & AI

How Isabella Bedoya has grown her business to over $60k/month in revenue in less than a year with only LinkedIn & AI.
February 15, 2024
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Deep Dive

How Melissa Kwan automates webinars without the need of being on camera

What do you do when you run out of leads for your business? It’s a little scary when you don’t know where your next customer might be and you have to learn something new. For Melissa Kwan, enterprise sales are her bread and butter. It’s where she’s made multiple businesses successful and how she’s been able to be a successful entrepreneur. With her current venture, eWebinar, sales are quite a bit different.
January 16, 2024
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Deep Dive

Start a clothing brand with $5,000

How Spanx went from $5k to a billion dollar exit.
September 3, 2023
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Deep Dive

Platform Risk: Surviving Apple's Catastrophic Changes

The company that calls itself a Phoenix. Learn how Geniuslink survived 4 different times where revenue was cut in half overnight.
November 11, 2023
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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