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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Deep Dive

Platform Risk: Surviving Apple's Catastrophic Changes

The company that calls itself a Phoenix. Learn how Geniuslink survived 4 different times where revenue was cut in half overnight.
November 11, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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Deep Dive

Building with the same online marketing strategy for 13 years

Building a venture is a marathon, not a sprint. Learn how Buffer bootstrapped it's way to $18 million in revenue per year.
September 9, 2023
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Deep Dive

Building the alternative to Google Analytics

The throwaway tweet that led to the alternative to Google Analytics.
September 22, 2023
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Deep Dive

2023: Changing the definition of consistency

Matt's reflections on 2023. Becoming monetized on YouTube, 2 successful cohorts of the Accelerator, and what consistency really means.
December 18, 2023
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Deep Dive

From embarrassing MVP to six figure business

If you're not embarrassed by your MVP, you launched too late. Learn how a "scam" of a MVP grew to a successful six-figure venture.
December 10, 2023
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Deep Dive

Sleeping in Boats Led to This $300k Studio

How Kylen Blom turned a college pitch competition into sleeping in boats around the Great Lakes and eventually building a $300k creative studio in Holland, MI.
June 3, 2025
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Deep Dive

NASA Writer to $1M Founder

From NASA writer to $1M web agency founder through mindset shifts and putting service before sales.
May 20, 2025
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Deep Dive

They Made $1 Million+ Going Against Google

Two bootstrapped founders proved that sometimes the best way to compete with a tech giant is to be everything they're not - simple, privacy-focused, and not free.
May 6, 2025
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Deep Dive

The Email Strategy Behind Her Template Business

Sam Vander Wielen turned a surprising conference moment into an $8M legal template business when entrepreneurs sought her legal advice instead of her health coaching.
April 15, 2025
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Deep Dive

Data built a $250k Ice Cream Shop

How a data scientist built a $250k ice cream shop before serving a single scoop.
April 1, 2025
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Deep Dive

Four Crashes Couldn't Kill This Business

How Geniuslink solved geofragmentation, survived four "revenue-cut-in-half-overnight" catastrophes, and emerged as the leading smart link platform for creators.
February 27, 2025
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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