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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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YouTube thumbnail for 'How Tally Reached 11K Users in One Year' featuring a profile Twitter/X-style card against a background of minimalist form interface illustrations. The card contains Marie Martens' profile picture, name, and verified checkmark, with the text 'One button changed everything'. The right side shows Marie and Filip, the co-founders of Tally, smiling at the camera, wearing white shirts against a white background. The background features black line drawings of UI elements like checkboxes, text fields, and form components in Tally's signature style.
Deep Dive

How Tally Reached 11K Users in One Year

Discover the strategies that propelled Tally Forms from startup to 11,000 users in just 12 months.
July 16, 2024
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Nathan Barry smiling in a black t-shirt, standing in front of a bookshelf. A tweet-style overlay says 'Did you write 1,000 words today?' with Nathan's profile picture. The word 'Create' is visible on a poster in the background.
Deep Dive

How he made $256k with books while learning to write

Discover how Nathan Barry, CEO of ConvertKit, used consistent writing, community engagement, and platform leverage to build a $256K business from scratch.
June 25, 2024
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Deep Dive

Taking risk in your career with Jorge Torres

Are you taking enough risk in your career? If not, what does your world need to look like so you can take some risk in your career?
April 2, 2024
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Deep Dive

Why a company should consider using Notion with Cat Mulvihill

Notion is a popular tool for many individuals, but using Notion as an organization is a different experience.
March 26, 2024
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Deep Dive

Why you should build custom internal software with Mark Johnson

Building internal software is like...cooking?
March 21, 2024
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Deep Dive

The future of women’s sports with Fielding Kidd Jamieson

The biggest, the best investment, the biggest growth opportunity right now is women's sports.
March 12, 2024
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Deep Dive

Platform Risk: Surviving Apple's Catastrophic Changes

The company that calls itself a Phoenix. Learn how Geniuslink survived 4 different times where revenue was cut in half overnight.
November 11, 2023
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Deep Dive

Building with the same online marketing strategy for 13 years

Building a venture is a marathon, not a sprint. Learn how Buffer bootstrapped it's way to $18 million in revenue per year.
September 9, 2023
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Deep Dive

Building the alternative to Google Analytics

The throwaway tweet that led to the alternative to Google Analytics.
September 22, 2023
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Deep Dive

2023: Changing the definition of consistency

Matt's reflections on 2023. Becoming monetized on YouTube, 2 successful cohorts of the Accelerator, and what consistency really means.
December 18, 2023
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Deep Dive

From embarrassing MVP to six figure business

If you're not embarrassed by your MVP, you launched too late. Learn how a "scam" of a MVP grew to a successful six-figure venture.
December 10, 2023
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Deep Dive

Building a Company to Not Get Rich

A software startup as a non-profit. How Ghost grew from $0 to $6.2 million.
July 24, 2023
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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