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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Deep Dive

Building a Company to Not Get Rich

A software startup as a non-profit. How Ghost grew from $0 to $6.2 million.
July 24, 2023
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Deep Dive

Building an agency with only relationships

What if you built an agency based on only relationships? No content strategy. No SEO. No Ads. Learn how Brandi Bernoskie built Alchemy & Aim.
December 21, 2023
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Deep Dive

How do you measure the impact of innovation?

Every innovation has different timelines. It might be an innovation that has immediate impact. It also might be an innovation that takes generations to truly see the full impact.
February 20, 2024
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Deep Dive

Building a Business with Linkedin & AI

How Isabella Bedoya has grown her business to over $60k/month in revenue in less than a year with only LinkedIn & AI.
February 15, 2024
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Deep Dive

How Melissa Kwan automates webinars without the need of being on camera

What do you do when you run out of leads for your business? It’s a little scary when you don’t know where your next customer might be and you have to learn something new. For Melissa Kwan, enterprise sales are her bread and butter. It’s where she’s made multiple businesses successful and how she’s been able to be a successful entrepreneur. With her current venture, eWebinar, sales are quite a bit different.
January 16, 2024
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Deep Dive

Start a clothing brand with $5,000

How Spanx went from $5k to a billion dollar exit.
September 3, 2023
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Deep Dive

Platform Risk: Surviving Apple's Catastrophic Changes

The company that calls itself a Phoenix. Learn how Geniuslink survived 4 different times where revenue was cut in half overnight.
November 11, 2023
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Deep Dive

Building with the same online marketing strategy for 13 years

Building a venture is a marathon, not a sprint. Learn how Buffer bootstrapped it's way to $18 million in revenue per year.
September 9, 2023
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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