Deep Dive
What I learned from 56 $250k+ businesses
Some of the key takeaways from the 2025 Bootstrapped Report
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Making Candles Instagram Worthy Made Her $250K
Sara Jennetten built Blank Mason into a $250K candle-making experience by designing every detail to be Instagram-worthy from day one.
They turned one viral video into a $200K biz
Chris & Sara turned one viral van tour into a $250K business that lets them travel the world while doing work they love.
My Best Video Isn't the One with 120k Views
A look back at my 2024 creator journey: tracking weekly metrics, focusing on deep dives, and redefining success—less about viral hits, more about building a solid foundation for 2025.
8-Minute Proposals Built a $250K Email Business
How Allea Grummert turned her passion for email marketing into a $250,000 agency by mastering one perfect productized service.
100 Videos Led to Being Acquired by Fiverr
When no YouTuber would promote his dropshipping tool, Lior Pozin made 100 videos himself - a decision that led Fiverr to acquire AutoDS 8 years later.
How do you measure the impact of innovation?
Every innovation has different timelines. It might be an innovation that has immediate impact. It also might be an innovation that takes generations to truly see the full impact.
Building a Business with Linkedin & AI
How Isabella Bedoya has grown her business to over $60k/month in revenue in less than a year with only LinkedIn & AI.
How Melissa Kwan automates webinars without the need of being on camera
What do you do when you run out of leads for your business? It’s a little scary when you don’t know where your next customer might be and you have to learn something new. For Melissa Kwan, enterprise sales are her bread and butter. It’s where she’s made multiple businesses successful and how she’s been able to be a successful entrepreneur. With her current venture, eWebinar, sales are quite a bit different.
Platform Risk: Surviving Apple's Catastrophic Changes
The company that calls itself a Phoenix. Learn how Geniuslink survived 4 different times where revenue was cut in half overnight.
Building with the same online marketing strategy for 13 years
Building a venture is a marathon, not a sprint. Learn how Buffer bootstrapped it's way to $18 million in revenue per year.
The metrics of a successful online community
If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
Save thousands on software tools with Secret
Save thousands of dollars on software you're already using.
My favorite online community platform
Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.