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The 2026 Bootstrapped Report

The data on how businesses grow from $0 to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Thumbnail showing Alex Hollis, founder of NurseHub, sitting in a modern classroom or meeting room setting. He's wearing a black NurseHub t-shirt and smiling at the camera. A white speech bubble contains his profile photo and the quote 'You should grow slowly' in large black text. The background shows a professional educational environment with desks, chairs, and what appears to be anatomical charts or educational materials on the walls, reinforcing the healthcare education theme of his business.
Deep Dive

One bootstrapped biz is solving the nursing crisis

From $40K credit card debt to $4M annual revenue: How one teacher built a bootstrapped business that's solving America's nursing crisis one student at a time.
September 30, 2025
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Two people sitting at a white table during a podcast recording in a brick-walled studio. On the left, a woman in a light blue cardigan holds a green water bottle, and on the right, a man in a green sweatshirt gestures while speaking. Professional microphones and recording equipment are set up on the table between them.
Deep Dive

How a $5,000 Lean Startup Experiment Became Michigan’s Innovation Hub

Launched above a Detroit bail bonds office with borrowed money and Ikea furniture, Bamboo has grown into a community that’s reshaping Michigan’s startup ecosystem.
September 16, 2025
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Carl Erickson smiling in a purple button-down shirt standing outdoors in front of a brick building. Text overlay reads "Carl Erickson" with "Didn't even think about returning" in a white speech bubble.
Deep Dive

From Classroom to $25M Software Agency

What happens when a professor trades lesson plans for business plans?
August 19, 2025
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Liz Hilton, founder of KnitIt, holding her baby in her manufacturing facility in Holland, Michigan, with the NASA logo visible in the background, representing her journey from NASA writer to $3.5M baby product entrepreneur.
Deep Dive

A Baby's Sleep Problem Led to a $3.5M Business

Liz Hilton couldn't sell her baby sleep product through retail or Amazon - until one TikTok video changed everything.
August 7, 2025
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Bryce Kaiser smiling in a business suit with a quote bubble saying "This ONE channel made everything else obsolete" for a YouTube video about HoomHouse's growth strategy
Deep Dive

Why This Founder Said NO to Easy VC Money

When everyone was raising "free money" during the 2020 COVID boom, this founder did the opposite
July 24, 2025
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Layla Pomper, founder of ProcessDriven, smiling and pointing at camera in her home office with plants and whiteboard visible in background. Text overlay reads "Started This Instead of her MBA" in white speech bubble with her profile photo and verified checkmark. This ALT text describes the key visual elements (Layla pointing and smiling, the office setting) and includes the exact text overlay, making it accessible while being descriptive enough for screen readers to convey the thumbnail's message and context.
Deep Dive

She Got Paid for Her MBA Instead

Instead of paying for an MBA, Layla Pomper treated her business as her education and got paid $250,000 to learn while building ProcessDriven from an overqualified virtual assistant into a YouTube-powered operations consulting company.
July 1, 2025
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Deep Dive

How Terry Rice built a six figure business by teaching

For Terry Rice, getting fired from Facebook was one of the best things that happened to him. Within 18 months of being fired from Facebook, Terry Rice developed a consistent six-figure business as a teacher.
August 4, 2024
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Deep Dive

How Tally Reached 11K Users in One Year

Discover the strategies that propelled Tally Forms from startup to 11,000 users in just 12 months.
July 16, 2024
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Deep Dive

How he made $256k with books while learning to write

Discover how Nathan Barry, CEO of ConvertKit, used consistent writing, community engagement, and platform leverage to build a $256K business from scratch.
June 25, 2024
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Deep Dive

Taking risk in your career with Jorge Torres

Are you taking enough risk in your career? If not, what does your world need to look like so you can take some risk in your career?
April 2, 2024
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Deep Dive

Why a company should consider using Notion with Cat Mulvihill

Notion is a popular tool for many individuals, but using Notion as an organization is a different experience.
March 26, 2024
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Deep Dive

Why you should build custom internal software with Mark Johnson

Building internal software is like...cooking?
March 21, 2024
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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