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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Thumbnail image featuring Sara Jennetten, founder of Blank Mason, in her store with text overlay reading '4,500 Followers = $250K', highlighting her business success despite modest social following
Deep Dive

Making Candles Instagram Worthy Made Her $250K

Sara Jennetten built Blank Mason into a $250K candle-making experience by designing every detail to be Instagram-worthy from day one.
February 4, 2025
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A promotional graphic showing a person wearing glasses and a green hoodie with a social media-style card displaying 'Matthew Gira' with a verified checkmark and the text 'It takes longer than you think
Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
Read More
Chris and Sara posing in front of a sunset with mountains and their white van, with a speech bubble saying "1 video paid for our van"
Deep Dive

They turned one viral video into a $200K biz

Chris & Sara turned one viral van tour into a $250K business that lets them travel the world while doing work they love.
January 7, 2025
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Matt Gira points to a caption reading ‘Views ≠ Revenue,’ emphasizing the difference between video views and actual revenue generation. He is wearing glasses and a green hoodie, sitting in a well-lit room with bookshelves and a desk lamp in the background.
Deep Dive

My Best Video Isn't the One with 120k Views

A look back at my 2024 creator journey: tracking weekly metrics, focusing on deep dives, and redefining success—less about viral hits, more about building a solid foundation for 2025.
December 19, 2024
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A bright and inviting image featuring Allea Grummert smiling and holding a mug, standing in front of a modern, dual-toned office workspace. On the left, bold text reads ‘8 minutes,’ and on the right, ‘$12,000.’ The background displays organized desks with charts, graphs, and a Duett logo, emphasizing productivity and success.
Deep Dive

8-Minute Proposals Built a $250K Email Business

How Allea Grummert turned her passion for email marketing into a $250,000 agency by mastering one perfect productized service.
December 11, 2024
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A promotional image showing a warehouse setting with stacked cardboard boxes and shelving. In the foreground is a text bubble containing 'YouTubers wouldn't help...' and 'Lior Pozin' with a verified checkmark. There is also a person wearing a light blue button-down shirt sitting casually in the foreground against the warehouse backdrop.
Deep Dive

100 Videos Led to Being Acquired by Fiverr

When no YouTuber would promote his dropshipping tool, Lior Pozin made 100 videos himself - a decision that led Fiverr to acquire AutoDS 8 years later.
November 28, 2024
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Deep Dive

Taking risk in your career with Jorge Torres

Are you taking enough risk in your career? If not, what does your world need to look like so you can take some risk in your career?
April 2, 2024
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Deep Dive

Why a company should consider using Notion with Cat Mulvihill

Notion is a popular tool for many individuals, but using Notion as an organization is a different experience.
March 26, 2024
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Deep Dive

Why you should build custom internal software with Mark Johnson

Building internal software is like...cooking?
March 21, 2024
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Deep Dive

The future of women’s sports with Fielding Kidd Jamieson

The biggest, the best investment, the biggest growth opportunity right now is women's sports.
March 12, 2024
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Deep Dive

The biggest opportunities in no code tools

Gareth Provonost has been working with no-code tools since Airtable started. Learn how Gareth has built his business around no-code tools and what he sees as the biggest opportunities in no-code tools.
March 5, 2024
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Deep Dive

Build an Impact-Driven Career Path

Preeti is the founder of The Great Nepali Diaspora, a community that connects immigrants from Nepal in a professional manner. As Preeti puts it, immigrant communities can have very strong social ties, but not always strong professional ties. With The Great Nepali Diapsora community, Preeti has been able to connect Nepali talent by having over 2,000 members, 47 chapters, and over 75 events.
February 27, 2024
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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