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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Deep Dive

Platform Risk: Surviving Apple's Catastrophic Changes

The company that calls itself a Phoenix. Learn how Geniuslink survived 4 different times where revenue was cut in half overnight.
November 11, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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Deep Dive

Building with the same online marketing strategy for 13 years

Building a venture is a marathon, not a sprint. Learn how Buffer bootstrapped it's way to $18 million in revenue per year.
September 9, 2023
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Deep Dive

Building the alternative to Google Analytics

The throwaway tweet that led to the alternative to Google Analytics.
September 22, 2023
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Deep Dive

2023: Changing the definition of consistency

Matt's reflections on 2023. Becoming monetized on YouTube, 2 successful cohorts of the Accelerator, and what consistency really means.
December 18, 2023
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Deep Dive

From embarrassing MVP to six figure business

If you're not embarrassed by your MVP, you launched too late. Learn how a "scam" of a MVP grew to a successful six-figure venture.
December 10, 2023
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Deep Dive

How Erin Rollenhagen built a million dollar software business in a recession

She built a thriving software agency in Iowa. From naive beginnings to a 20+ employee company, learn the strategy that fueled People-Friendly Tech's success for the last 17 years.
September 3, 2024
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Deep Dive

How Neil Yeoh bootstrapped a climate business to $1 million

How OnePointFive is on a mission to train up 100,000 climate experts and build an eight-figure business while they're at it.
August 27, 2024
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Deep Dive

She left VC-backed startups to build a $500k company

Asia Orangio and DemandMaven have built a $500k/year company by helping companies with growth operations.
August 13, 2024
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Deep Dive

How Terry Rice built a six figure business by teaching

For Terry Rice, getting fired from Facebook was one of the best things that happened to him. Within 18 months of being fired from Facebook, Terry Rice developed a consistent six-figure business as a teacher.
August 4, 2024
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Deep Dive

How Tally Reached 11K Users in One Year

Discover the strategies that propelled Tally Forms from startup to 11,000 users in just 12 months.
July 16, 2024
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Deep Dive

How he made $256k with books while learning to write

Discover how Nathan Barry, CEO of ConvertKit, used consistent writing, community engagement, and platform leverage to build a $256K business from scratch.
June 25, 2024
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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