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The 2025 Bootstrapped Report

The data on how others built to $250k

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Deep Dive

What I learned from 56 $250k+ businesses

Some of the key takeaways from the 2025 Bootstrapped Report
January 21, 2025
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Erin Rollenhagen, a blonde woman in a white jacket, stands in front of a stylized background of cornfields and a city skyline. A tweet-style overlay says 'All of our business comes from'.
Deep Dive

How Erin Rollenhagen built a million dollar software business in a recession

She built a thriving software agency in Iowa. From naive beginnings to a 20+ employee company, learn the strategy that fueled People-Friendly Tech's success for the last 17 years.
September 3, 2024
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Deep Dive

How Neil Yeoh bootstrapped a climate business to $1 million

How OnePointFive is on a mission to train up 100,000 climate experts and build an eight-figure business while they're at it.
August 27, 2024
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Asia Orangio smiling confidently, wearing a black and white checkered top. Tweet-style overlay says 'Marketing isn't the real problem'. Background shows multiple screens with data visualizations and charts.
Deep Dive

She left VC-backed startups to build a $500k company

Asia Orangio and DemandMaven have built a $500k/year company by helping companies with growth operations.
August 13, 2024
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Terry Rice gesturing while speaking, wearing a black shirt. Behind him is a New York City street scene with yellow taxis. A tweet-style overlay says 'Getting fired was the best thing...' with Terry's profile picture.
Deep Dive

How Terry Rice built a six figure business by teaching

For Terry Rice, getting fired from Facebook was one of the best things that happened to him. Within 18 months of being fired from Facebook, Terry Rice developed a consistent six-figure business as a teacher.
August 4, 2024
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YouTube thumbnail for 'How Tally Reached 11K Users in One Year' featuring a profile Twitter/X-style card against a background of minimalist form interface illustrations. The card contains Marie Martens' profile picture, name, and verified checkmark, with the text 'One button changed everything'. The right side shows Marie and Filip, the co-founders of Tally, smiling at the camera, wearing white shirts against a white background. The background features black line drawings of UI elements like checkboxes, text fields, and form components in Tally's signature style.
Deep Dive

How Tally Reached 11K Users in One Year

Discover the strategies that propelled Tally Forms from startup to 11,000 users in just 12 months.
July 16, 2024
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Nathan Barry smiling in a black t-shirt, standing in front of a bookshelf. A tweet-style overlay says 'Did you write 1,000 words today?' with Nathan's profile picture. The word 'Create' is visible on a poster in the background.
Deep Dive

How he made $256k with books while learning to write

Discover how Nathan Barry, CEO of ConvertKit, used consistent writing, community engagement, and platform leverage to build a $256K business from scratch.
June 25, 2024
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Deep Dive

One bootstrapped biz is solving the nursing crisis

From $40K credit card debt to $4M annual revenue: How one teacher built a bootstrapped business that's solving America's nursing crisis one student at a time.
September 30, 2025
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Deep Dive

How a $5,000 Lean Startup Experiment Became Michigan’s Innovation Hub

Launched above a Detroit bail bonds office with borrowed money and Ikea furniture, Bamboo has grown into a community that’s reshaping Michigan’s startup ecosystem.
September 16, 2025
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Deep Dive

From Classroom to $25M Software Agency

What happens when a professor trades lesson plans for business plans?
August 19, 2025
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Deep Dive

A Baby's Sleep Problem Led to a $3.5M Business

Liz Hilton couldn't sell her baby sleep product through retail or Amazon - until one TikTok video changed everything.
August 7, 2025
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Deep Dive

Why This Founder Said NO to Easy VC Money

When everyone was raising "free money" during the 2020 COVID boom, this founder did the opposite
July 24, 2025
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Deep Dive

She Got Paid for Her MBA Instead

Instead of paying for an MBA, Layla Pomper treated her business as her education and got paid $250,000 to learn while building ProcessDriven from an overqualified virtual assistant into a YouTube-powered operations consulting company.
July 1, 2025
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Software

The metrics of a successful online community

If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report
February 28, 2024
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Software

Save thousands on software tools with Secret

Save thousands of dollars on software you're already using.
September 30, 2023
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Software

My favorite online community platform

Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.
August 6, 2023
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